How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui of Transcend

How Fitting
How Fitting
Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui of Transcend
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In episode 42, Nazia Siddiqui of Transcend shares her vision for a new normal for the fashion industry focused on ethical, sustainable, and artisan crafted clothes that puts the people at every level of the production chain at the forefront. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want […]

Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna

How Fitting
How Fitting
Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna
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In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing – and then start her own fashion brand. Lucy is the Founder, Designer and Creator of Luluna – an ethical brand for fun, quirky clothing. In this episode, you’ll learn: People […]

Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23

How Fitting
How Fitting
Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23
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In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashion brand: Potion23.  Victoria Cates, Owner and Designer of Potion23, was born and raised in New York, earned a degree in fashion design at the Beverly Hills Design Institute in Los Angeles, and now calls St. Louis […]

Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk of Woodley + Lowe

How Fitting
How Fitting
Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk of Woodley + Lowe
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In episode 39, Rachel Thebault and Neda Talebian Funk, the co-founders of Woodley + Lowe, talk about how they keep it cute, comfortable, and socially conscious for their inclusive and sustainable Gen Z fashion brand. Neda Talebian Funk comes from a background in start-ups, fitness and retail companies. She began her career as an equity […]

Using Your Gifts To Create A Brand Image with Marquita Chanel L’Vena Collection

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How Fitting
Using Your Gifts To Create A Brand Image with Marquita Chanel L’Vena Collection
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In episode 38, Marquita Chanel of L’Vena Collection shares how she curates her brand image and makes a statement with her handmade jewelry and refashioned vintage creations while staying true to who she is. Marquita Chanel is the owner of Intended Images, LLC which focuses on bringing out the very best in women in regards […]

The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist

How Fitting
How Fitting
The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist
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In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience.  The Shortlist creates gorgeous, limited edition fashion exclusively for petites. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want fashion business tips and […]

For The Love Of Design and Custom Bridal with Janna Volmert of JM Couturière

How Fitting
How Fitting
For The Love Of Design and Custom Bridal with Janna Volmert of JM Couturière
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In episode 36, Janna Volmert of JM Couturière walks us through her journey in custom bridal and how the experience is special and significant for both her and her clients.  JM Couturière is a bridal and formalwear design service offering custom gown design, re-design, and intense alterations. Utilizing couture and commercial techniques, JM Couturière can […]

Creating Meaning As A Mission-Based Small-Batch Factory with Terri Stipanovich of The Collective Thread

How Fitting
How Fitting
Creating Meaning As A Mission-Based Small-Batch Factory with Terri Stipanovich of The Collective Thread
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In episode 35, Terri Stipanovich, founder and CEO of small-batch manufacturing factory The Collective Thread, shares how her background in the non-profit world and mission to empower women to earn a living wage led her to start The Collective Thread as a resource for emerging designers, training ground for industrial sewing, and a place for […]

Growing a Slow Fashion Brand in an Online World with 22yr Old Designer Natalia Trevino Amaro of NTA

How Fitting
How Fitting
Growing a Slow Fashion Brand in an Online World with 22yr Old Designer Natalia Trevino Amaro of NTA
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In episode 34, Natalia Trevino Amaro shares how she’s grown her slow fashion namesake label from a side project out of her parent’s midwest home to her full-time job since graduating from FIT in 2020.  Natalia is a 22 year old fashion designer & content creator focusing on slow fashion and sustainability. In this episode, […]

Workwear Designed for Community with KaLeena Thomas of J. Margaret Weaver

How Fitting
How Fitting
Workwear Designed for Community with KaLeena Thomas of J. Margaret Weaver
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In episode 33, KaLeena Thomas talks about what was missing in her career wardrobe, how entrepreneurship and community go hand in hand, and the meaning behind her brand J. Margaret Weaver. After more than a decade of struggling to find classic, high quality, and easy-to-care for professional work clothing and accessories, KaLeena Thomas decided to […]

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