How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Elevating Casual Classics with Morgan Shapero of Shapero

How Fitting
How Fitting
Elevating Casual Classics with Morgan Shapero of Shapero
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In episode 47, Morgan Shapero shares how after over 20 years working as a designer in NYC, she relaunched her own brand Shapero in 2021 – and how that experience provides both freedom to design and do business her own way as well as new skills that help her in her day job. Morgan Shapero […]

Designing with Compassion and Empathy with Sharae Averhart of MoraRae

How Fitting
How Fitting
Designing with Compassion and Empathy with Sharae Averhart of MoraRae
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In episode 46, Sharae Averhart, the designer and business owner behind the plus-size petite fashion brand MoraRae, shares the role fashion has played in her life and career and how through all her experience, she has learned to approach fashion design with compassion, empathy, and problem solving. Hi! I’m Sharae, the owner and designer behind […]

Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie of Dressarte Paris

How Fitting
How Fitting
Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie of Dressarte Paris
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In episode 45, Nathalie, the founder of Dressarte Paris, shares how a busy lifestyle and an appreciation for custom-made clothes sparked the idea for a virtual atelier built on modern technology that connects clients all over the world with quality materials and bespoke designs. Having worked as an international corporate auditor for a French company […]

After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

How Fitting
How Fitting
After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion
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In this special solo episode, I (Alison Hoenes) share five things I’ve learned about running a fashion business on the 5th anniversary of Alison Hoenes Design. I’m celebrating AHD’s 5th birthday the whole month of June with some exciting updates, new products, and more to help you get your designs to production with confidence and […]

Designing for Function and Form with Olivia Mason of Olly Designs

How Fitting
How Fitting
Designing for Function and Form with Olivia Mason of Olly Designs
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In episode 43, Olivia Mason of Olly Designs talks about how her background as a ballerina and her love of fashion combine to create functional yet beautiful fashion that does it all. Olivia has a degree in Ballet, Minor in business, and an associates degree in Fashion design. All of these things have led her […]

Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui of Transcend

How Fitting
How Fitting
Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui of Transcend
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In episode 42, Nazia Siddiqui of Transcend shares her vision for a new normal for the fashion industry focused on ethical, sustainable, and artisan crafted clothes that puts the people at every level of the production chain at the forefront. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want […]

Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna

How Fitting
How Fitting
Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna
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In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing – and then start her own fashion brand. Lucy is the Founder, Designer and Creator of Luluna – an ethical brand for fun, quirky clothing. In this episode, you’ll learn: People […]

Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23

How Fitting
How Fitting
Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates of Potion23
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In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashion brand: Potion23.  Victoria Cates, Owner and Designer of Potion23, was born and raised in New York, earned a degree in fashion design at the Beverly Hills Design Institute in Los Angeles, and now calls St. Louis […]

Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk of Woodley + Lowe

How Fitting
How Fitting
Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk of Woodley + Lowe
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In episode 39, Rachel Thebault and Neda Talebian Funk, the co-founders of Woodley + Lowe, talk about how they keep it cute, comfortable, and socially conscious for their inclusive and sustainable Gen Z fashion brand. Neda Talebian Funk comes from a background in start-ups, fitness and retail companies. She began her career as an equity […]

Using Your Gifts To Create A Brand Image with Marquita Chanel L’Vena Collection

How Fitting
How Fitting
Using Your Gifts To Create A Brand Image with Marquita Chanel L’Vena Collection
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In episode 38, Marquita Chanel of L’Vena Collection shares how she curates her brand image and makes a statement with her handmade jewelry and refashioned vintage creations while staying true to who she is. Marquita Chanel is the owner of Intended Images, LLC which focuses on bringing out the very best in women in regards […]

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