How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Lessons Learned as a NYC Sleepwear Startup with Elizabeth Frenchman of Fichu Bedwear

How Fitting
How Fitting
Lessons Learned as a NYC Sleepwear Startup with Elizabeth Frenchman of Fichu Bedwear
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In episode 32, Elizabeth Frenchman shares what worked and what didn’t about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design. Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born […]

Embracing the Bodies of Strong-Shouldered Women with Daron Linton of Broads the Label

How Fitting
How Fitting
Embracing the Bodies of Strong-Shouldered Women with Daron Linton of Broads the Label
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In episode 31, Broads the Label founder Daron Linton shares how she turned a life-long clothing struggle into a fashion business. Daron Linton spent most of her life thinking that sleeves are bullshit. A sleeved shirt, dress, or jacket has meant a day of tugging, puckering, and restriction all because genetics (and a love for […]

Adjusting Your Swimsuit Not Your Body with Alexa McNeal of Cedar & Sand Swim

How Fitting
How Fitting
Adjusting Your Swimsuit Not Your Body with Alexa McNeal of Cedar & Sand Swim
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In episode 30, Alexa McNeal of Cedar & Sand Swimwear (now Bold Beach Swim) shares why and how she launched a swimwear brand in October 2020 where every suit is made to adjust to your body – not the other way around. Alexa has been designing adjustable swimwear for every body type since October 2020 […]

Equality, Power, and Functional Pockets For All with Kimberly Borges and Miriam McDonald of PWR WMN

How Fitting
How Fitting
Equality, Power, and Functional Pockets For All with Kimberly Borges and Miriam McDonald of PWR WMN
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In episode 29, best friends and PWR WMN co-founders Kimberly Borges and Miriam McDonald share how they started a blazer company to “decorate the confidence” of working women – no matter what that work looks like – and to encourage women to wear their femininity with power and, of course, plenty of pockets. PWR WMN […]

How Tee-shirts Can Change Lives with Meghan Forest Farmer of The Bright Factory

How Fitting
How Fitting
How Tee-shirts Can Change Lives with Meghan Forest Farmer of The Bright Factory
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In Episode 28, Meghan Forest Farmer shares her journey as a stylist turned ethical factory owner and how she founded The Bright Factory to restore dignity to formerly incarcerated women. Meghan Forest Farmer has woven her way through the fashion pipeline over the past 10 years, but currently works as a fashion stylist, both on […]

Wearing Clothes (and Running a Business) Out Loud with Julia Navarro of wear cOLor

How Fitting
How Fitting
Wearing Clothes (and Running a Business) Out Loud with Julia Navarro of wear cOLor
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In Episode 27, I talk with Julia Navarro of Wear Color about the life motto that inspired her brand and how she’s created a business that fits her creativity, strengths, and values. Starting in 2020 in the midst of the pandemic, wear cOLor is a clothing brand that allows for everyone to break the fashion […]

Inspiring Wanderlust for the Petite Romantic with Nics Asawasudsakorn of Lovanie

How Fitting
How Fitting
Inspiring Wanderlust for the Petite Romantic with Nics Asawasudsakorn of Lovanie
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In episode 26, Nics Asawasudsakorn shares about launching her petite-focused brand Lovanie and what inspired her to start a slow fashion brand inspired by wanderlust.  Nics is the founder of LOVANIE, a slow fashion brand for petite women. Lovanie pieces are designed to fit women 5’4″ and under and are made locally in Seattle from […]

Making Loved Clothes Last with Alexis Giger of Little Cliff

How Fitting
How Fitting
Making Loved Clothes Last with Alexis Giger of Little Cliff
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In episode 25, Alexis Giger talks about her career in fashion from design school, to working for fashion brands big and small, to starting her own mending business during the pandemic in order to make loved clothes last. Alexis Giger is a fashion designer and textile mender based in St. Louis, MO. She graduated in […]

Embracing Your Unique Heritage and Creativity with Bhavana Jain of BHAV

How Fitting
How Fitting
Embracing Your Unique Heritage and Creativity with Bhavana Jain of BHAV
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In episode 24, Bhavana Jain shares about her entrepreneurial journey and how she celebrates and shares her cultural heritage through her women’s fashion brand BHAV. Bhavana Jain is CEO and lead designer of BHAV. BHAV is a women’s contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South […]

Creating Reciprocal Relationships As A Vertically Integrated Brand with Rachel Faller of tonlé

How Fitting
How Fitting
Creating Reciprocal Relationships As A Vertically Integrated Brand with Rachel Faller of tonlé
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Episode 23 is an honest and insightful conversation with Rachel Faller, co-creator and Creative Director of tonlé, about changing the incentives of the traditional fashion system, zero-waste design, and building reciprocal relationships that are equitable for all involved. Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her […]

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