In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape. […]
The modern fashion toolbox is much more digital – and more complicated. What software do you need? What file type is this? Why can’t I open the file the factory just sent? Let’s take a look at some common file types in fashion so you’ll know what you’re looking at and what tool is required.
In episode 73 – the second episode in our summer fashion business series – apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better […]
This week we kick of a summer mini-series diving into the business side of fashion! In episode 72, fashion brand consultant Elizabeth Stiles shares her expertise on selling your fashion products without selling your soul. We talk about getting into a sales mindset that isn’t sleazy and practical tips on how, when, and where to […]
In episode 71, Patricia Luiza Blaj shares how her own relatable struggle to find clothing in her size led her to start Loud Bodies – an ethical, sustainable, and inclusive brand that offers sizes 2XS-10XL. Patricia believes that you too deserve to be happy, to wear beautiful clothes, and to be respected and represented by […]
High shipping costs, longer freight times, and rising tariffs have made moving production to the USA a competitive option for some brands. With any big logistics shift, the switch can bring some new challenges. If you are considering moving your production to the States, here are four things to prepare for to make the transition.
In episode 70, hear how Leah Longueville grew the onesie screen printing hobby she started in her spare bedroom when her daughter was a newborn into a thriving lifestyle brand for millennial moms. Over five years later, Polished Prints now sells retail and wholesale plus has its own brick and mortar shop with multiple employees. […]
Have you ever struggled to narrow down your own design ideas or been unsure where to invest in your business? You might be making it harder for yourself than it needs to be. If you are not clear on who you are designing for, you can’t prioritize your design ideas or your budget well.
Different production models can yield very different businesses, garments, customer experiences, and ethical and environmental impacts. Let’s look at a range of fashion production models and their pros and cons.
In episode 68, Stacy Grace shares how being frustrated with the overabundance of synthetic underwear options available, she set out with her husband and co-founder Jeff to create Kent – a fully compostable, natural underwear brand. Three years after launch, Kent offers underwear and basics for women and men that are soft and breathable and […]
