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Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45
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In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to […]

Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods
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In episode 59, Natalia Pavanelli brings us into her poetic exploration of the whimsy of little moments through her romantic, cottagecore brand Wandwoods. Her storytelling, industry experience, and purpose weave a captivating tale in this episode about chasing dreams and the realities of fashion entrepreneurship. “I am a Brazillian-Canadian fashion designer with a passion for […]

Why Being Niche Is Better For Your Fashion Brand

Fashion Business

It seems backwards that the smaller the audience or demographic that you focus on, the more sales you’ll get, but I’ve seen it happen over and over again in my clients’ businesses and in my own. Being hyper-focused that puts you in the sweet spot where your ideal customers are waiting for you.

Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow
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In episode 57, the owner of Canadian slow fashion brand Betty x Bow, Allison Kittle, shares how she combines comfort, versatility, and feminine flair to create thoughtful, elevated basics. Her pieces do it all, and so does she – Allison balances a full-time nursing career with operating Betty x Bow.  “My name is Allison Kittle, […]

Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection
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In episode 56, Anna Dougherty shares her story of belonging as she developed – and recently launched – her NYC-locally made wool outerwear collection – Anna Gray Collection. Hear how her background in outerwear wholesale and the street she grew up on as a child came together in her launch collection. Anna Dougherty is a […]

Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall
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In episode 55, Laura Fisher of Revivall Clothing encourages us to slow down and get in touch with our values, our clothes, and the land around us. She shares the windy path (including a degree in Animal Science) that led her to start Revivall in 2009 and how she’s built the brand to “revive all […]

Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana
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In episode 54, Dana Todd, the founder of custom-made fashion marketplace Balodana, shares how she started the business after a successful career as CMO and tech start-up founder. Dana talks about how tech-based, made-to-measure, on-demand clothing is the bright future of apparel manufacturing and our closets.  Dana Todd is a 3-time founder, recovering CMO, and […]

Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio

How Fitting: design a slow fashion business that fits
How Fitting: design a slow fashion business that fits
Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio
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You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio – the sustainable, slow fashion brand she started with her mom.  Soul Studio is a Natural […]

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