How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow

How Fitting
How Fitting
Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow
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In episode 57, the owner of Canadian slow fashion brand Betty x Bow, Allison Kittle, shares how she combines comfort, versatility, and feminine flair to create thoughtful, elevated basics. Her pieces do it all, and so does she – Allison balances a full-time nursing career with operating Betty x Bow.  “My name is Allison Kittle, […]

Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection

How Fitting
How Fitting
Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection
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In episode 56, Anna Dougherty shares her story of belonging as she developed – and recently launched – her NYC-locally made wool outerwear collection – Anna Gray Collection. Hear how her background in outerwear wholesale and the street she grew up on as a child came together in her launch collection. Anna Dougherty is a […]

Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall

How Fitting
How Fitting
Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall
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In episode 55, Laura Fisher of Revivall Clothing encourages us to slow down and get in touch with our values, our clothes, and the land around us. She shares the windy path (including a degree in Animal Science) that led her to start Revivall in 2009 and how she’s built the brand to “revive all […]

Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana

How Fitting
How Fitting
Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana
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In episode 54, Dana Todd, the founder of custom-made fashion marketplace Balodana, shares how she started the business after a successful career as CMO and tech start-up founder. Dana talks about how tech-based, made-to-measure, on-demand clothing is the bright future of apparel manufacturing and our closets.  Dana Todd is a 3-time founder, recovering CMO, and […]

Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio

How Fitting
How Fitting
Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio
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You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio – the sustainable, slow fashion brand she started with her mom.  Soul Studio is a Natural […]

Telling an Imaginative Story Through Specialty Childrenswear with Claire Thomas-Morgan of Vivi Design Studio

How Fitting
How Fitting
Telling an Imaginative Story Through Specialty Childrenswear with Claire Thomas-Morgan of Vivi Design Studio
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In episode 52, discover how Claire Thomas-Morgan weaves exploration and imagination into her high-end childrenswear line Vivi Design Studio and how her business has grown into its unique identity over the years. Claire Thomas-Morgan started out in fashion in the early 2000s, earning her BFA in fashion design from Washington University in St. Louis and […]

Sewing Clothes to Keep Short Women From Being Overlooked with Miranda Sam of Shortlisted

How Fitting
How Fitting
Sewing Clothes to Keep Short Women From Being Overlooked with Miranda Sam of Shortlisted
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In episode 51, Miranda Sam walks us through her decision to discover a new side of fashion by learning industrial sewing before starting her fashion brand made specifically for short women –  Shortlisted. Discover how the experience is changing the way she views fashion!  “When we talk about body inclusivity these days, we’re most likely […]

Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes

How Fitting
How Fitting
Developing Fashion That Fits Your Customer, Lifestyle, and Values with Ellie Wilcox, Xochil Herrera Scheer, Connie Bourgeois, and Alison Hoenes
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Join me for this special episode 50 as I chat with three of my fellow patternmaker and product developer friends about how you can develop fashion that fits your customer, lifestyle, and values. We share our best industry tips and expert advice on making clothes that really fit – and building best practices for your […]

Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl

How Fitting
How Fitting
Connecting Culture, Creativity, and Community with Erika Neumayer Ehrat of Rare Dirndl
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In episode 49, Erika Neumayer Ehrat shares how she’s built a niche business – Rare Dirndl –  creating fashion-forward styles that still honor traditions to help American women celebrate German culture. “I started Rare Dirndl in 2010 because, as an active member of the German community in Chicago, I was so disappointed to see that […]

The Power of Getting Dressed with Ashley Alt of Valt

How Fitting
How Fitting
The Power of Getting Dressed with Ashley Alt of Valt
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In episode 48, Ashley Alt shares her story of how getting dressed helped her feel more like herself after a time of difficult mental health, and how she’s now started a fashion brand, Valt, to help other women do the same and find joy in dressing up. Ashley is a writer + fashion designer based […]

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