It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege to share their stories with you on this podcast over the past four years. Fashion has meaning and significance far beyond the superficial look.
To celebrate this 100-episode milestone, I asked you, the listeners, which episodes and guests have stood out to you the most. Whether it was because you saw your own story in theirs, picked up a new business idea, or gained the courage to pursue your own values more fully, I want to celebrate the impact these stories have had.
In this episode, you’ll hear highlights from five past episodes and what made them a favorite. Each guest and brand have found their unique fit, but there is so much in each story that we can relate to and learn from. How Fitting is that?
In this episode, you’ll learn:
- How to reframe sales and marketing from sleazy to being of service to your customers and your business
- The benefit of putting your community and lifestyle first in your business
- What it takes to make it as a fashion entrepreneur
- How long it took for this founder to go from zero knowledge of how clothes are made to turning a profit in her fashion brand.
- How to find support and inspiration from your friends and family
- How to overcome the fear of failure
Favorite episodes mentioned in this episode:
- HF#72: Selling Your Products Without Selling Your Soul with Elizabeth Stiles
- HF#90: Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active
- HF#37: The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist
- HF#92: Reaching Profitability In Fashion Business with Laura Briggs of The Shortlist
- HF#81: The Basics of Timeless Slow Fashion with Emily Bracey of Juuney
- HF#29: Equality, Power, and Functional Pockets For All with Kimberly Borges and Miriam McDonald of PWR WMN
- HF#77: The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes
- HF#95: The Underrated Skills That Will Get You Far in Fashion Business with Madison Powers of Madison Victoria
- HF#58: Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
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