How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.


Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.


Growing Sustainably From Designer to Business Owner with Bianca Bellantoni of BELLANTONI

How Fitting
How Fitting
Growing Sustainably From Designer to Business Owner with Bianca Bellantoni of BELLANTONI
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In episode 62, hear how Bianca Bellantoni has built her sustainable fashion brand, Bellantoni, to be kind to animals and the planet  – and how she’s grown as a designer and business owner in the process. Bianca Bellantoni is a Canadian designer and the founder behind the sustainable and cruelty-free clothing brand, BELLANTONI, which she […]

Achieving Big Dreams with Danny Burke and Brandon Winslow of MADE FOR ALL

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How Fitting
Achieving Big Dreams with Danny Burke and Brandon Winslow of MADE FOR ALL
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In episode 61, longtime friends and Co-Founders Danny Burke and Brandon Winslow talk about how they dream big and work to achieve it. They share the story of their 7-years-in-the-making luxury streetwear brand MADE FOR ALL, the wins and challenges of running a brand, and what they’ve learned about entrepreneurship and each other along the […]

Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45

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How Fitting
Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45
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In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to […]

Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods

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How Fitting
Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods
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In episode 59, Natalia Pavanelli brings us into her poetic exploration of the whimsy of little moments through her romantic, cottagecore brand Wandwoods. Her storytelling, industry experience, and purpose weave a captivating tale in this episode about chasing dreams and the realities of fashion entrepreneurship. “I am a Brazillian-Canadian fashion designer with a passion for […]

Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani

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Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
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In episode 58, master clothing craftsman Keti McKenna tells the story of her fashion career from recently-immigrated geophysicist in NYC in the 1990s, to seamstress, to patternmaker at designer brands, and finally founder of her own high-end suiting brand Ketivani. Keti’s original career was as a geophysicist, but she always had a love of fashion […]

Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow

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How Fitting
Focusing On The Basics, But Adding Flair with Allison Kittle of Betty x Bow
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In episode 57, the owner of Canadian slow fashion brand Betty x Bow, Allison Kittle, shares how she combines comfort, versatility, and feminine flair to create thoughtful, elevated basics. Her pieces do it all, and so does she – Allison balances a full-time nursing career with operating Betty x Bow.  “My name is Allison Kittle, […]

Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection

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Finding Belonging In A Wool Coat with Anna Dougherty of Anna Gray Collection
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In episode 56, Anna Dougherty shares her story of belonging as she developed – and recently launched – her NYC-locally made wool outerwear collection – Anna Gray Collection. Hear how her background in outerwear wholesale and the street she grew up on as a child came together in her launch collection. Anna Dougherty is a […]

Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall

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How Fitting
Slowing Down To “Revive All Clothing and Materials” with Laura Fisher of Revivall
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In episode 55, Laura Fisher of Revivall Clothing encourages us to slow down and get in touch with our values, our clothes, and the land around us. She shares the windy path (including a degree in Animal Science) that led her to start Revivall in 2009 and how she’s built the brand to “revive all […]

Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana

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Merging Fashion And Tech To Build A Custom-Made Fashion Marketplace with Dana Todd of Balodana
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In episode 54, Dana Todd, the founder of custom-made fashion marketplace Balodana, shares how she started the business after a successful career as CMO and tech start-up founder. Dana talks about how tech-based, made-to-measure, on-demand clothing is the bright future of apparel manufacturing and our closets.  Dana Todd is a 3-time founder, recovering CMO, and […]

Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio

How Fitting
How Fitting
Making Slow Fashion From Recycled Flowers with Melissa Hargus Pierce of Soul Studio
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You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio – the sustainable, slow fashion brand she started with her mom.  Soul Studio is a Natural […]