How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.

Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.

apply to be a guest

Experiencing Fashion As Art And Creativity with Emma Rubinson

How Fitting
How Fitting
Experiencing Fashion As Art And Creativity with Emma Rubinson
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In episode 67, Emma Rubinson takes us behind the scenes of her namesake label and shares how she designs artful fashion and experiences that encourage people to be their most authentic selves. Hear her creative perspective on design and what it took to produce her recent NYFW collection. Hailing from the planet Neptune, Emma Rubinson […]

The Raw Truth Behind Fuller-Busted Sports Bras with Lizzie Gordon of B.X.M.

How Fitting
How Fitting
The Raw Truth Behind Fuller-Busted Sports Bras with Lizzie Gordon of B.X.M.
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In episode 66, hear how Lizzie Gordon started a fashion brand making sports bras for bigger boobs after years of thinking “some bigger brand will be the one to make this”. Personally understanding the challenges women face trying to find sports bras in larger cup sizes, Lizzie set out to solve those challenges and she […]

The Impact Of An African-Inspired Brand with Kahindo Mateene of Kahindo

How Fitting
How Fitting
The Impact Of An African-Inspired Brand with Kahindo Mateene of Kahindo
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In episode 65, Kahindo Mateene shares the inspiration, ethics, and inside entrepreneurial journey of her namesake label Kahindo. With a focus on African textiles, her business is built to empower the women who wear her clothes and the women who make them.  KAHINDO is a New York based ethical fashion brand that is inspired by […]

Worthiness, Inclusivity, and Sustainable Fashion with Amanda Toy of Nicole & Rose

How Fitting
How Fitting
Worthiness, Inclusivity, and Sustainable Fashion with Amanda Toy of Nicole & Rose
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In episode 64, Amanda shares how she started a sustainable fashion brand, Nicole & Rose, with the goal of making all women feel worthy, powerful, and included. From starting with just a dream of working in fashion to now running her own brand, Amanda’s journey is relatable and affirming. Amanda has loved fashion for as […]

Being Called To Create “Decidedly Elegant” Workwear For Petite Women with Tigist Ketema of Tigist Petites

How Fitting
How Fitting
Being Called To Create “Decidedly Elegant” Workwear For Petite Women with Tigist Ketema of Tigist Petites
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In episode 63, Tigist Ketema recalls the demoralizing fitting room experiences trying to find workwear that fit her curvy, petite frame and shares how she felt called to solve that for herself and other women by creating something that didn’t exist before: a luxury workwear brand designed and made just for petite women.  Tigist Ketema […]

Growing Sustainably From Designer to Business Owner with Bianca Bellantoni of BELLANTONI

How Fitting
How Fitting
Growing Sustainably From Designer to Business Owner with Bianca Bellantoni of BELLANTONI
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In episode 62, hear how Bianca Bellantoni has built her sustainable fashion brand, Bellantoni, to be kind to animals and the planet  – and how she’s grown as a designer and business owner in the process. Bianca Bellantoni is a Canadian designer and the founder behind the sustainable and cruelty-free clothing brand, BELLANTONI, which she […]

Achieving Big Dreams with Danny Burke and Brandon Winslow of MADE FOR ALL

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How Fitting
Achieving Big Dreams with Danny Burke and Brandon Winslow of MADE FOR ALL
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In episode 61, longtime friends and Co-Founders Danny Burke and Brandon Winslow talk about how they dream big and work to achieve it. They share the story of their 7-years-in-the-making luxury streetwear brand MADE FOR ALL, the wins and challenges of running a brand, and what they’ve learned about entrepreneurship and each other along the […]

Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45

How Fitting
How Fitting
Making Launching A Sustainable Fashion Brand Easier with Shannon Lohr of Factory45
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In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program. As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to […]

Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods

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How Fitting
Exploring Dreamy Fashion For Everyday Moments with Natalia Pavanelli of Wandwoods
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In episode 59, Natalia Pavanelli brings us into her poetic exploration of the whimsy of little moments through her romantic, cottagecore brand Wandwoods. Her storytelling, industry experience, and purpose weave a captivating tale in this episode about chasing dreams and the realities of fashion entrepreneurship. “I am a Brazillian-Canadian fashion designer with a passion for […]

Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani

How Fitting
How Fitting
Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
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In episode 58, master clothing craftsman Keti McKenna tells the story of her fashion career from recently-immigrated geophysicist in NYC in the 1990s, to seamstress, to patternmaker at designer brands, and finally founder of her own high-end suiting brand Ketivani. Keti’s original career was as a geophysicist, but she always had a love of fashion […]

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