The goal with development is to arrive at a pattern that fits well on as many people in the target market as possible, but even the best-fitting pattern can’t fit everyone perfectly. Because of this, it is worth considering how your designs might be altered so you can design with ease of alterations in mind.
In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashion brand: Potion23. Victoria Cates, Owner and Designer of Potion23, was born and raised in New York, earned a degree in fashion design at the Beverly Hills Design Institute in Los Angeles, and now calls St. Louis […]
In episode 38, Marquita Chanel of L’Vena Collection shares how she curates her brand image and makes a statement with her handmade jewelry and refashioned vintage creations while staying true to who she is. Marquita Chanel is the owner of Intended Images, LLC which focuses on bringing out the very best in women in regards […]
There are many aspects of ethical fashion and they are all important issues in this industry that go back to our values and business ethics. But I think there is another important aspect that gets left out of the ethical fashion conversation – good fit.
In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience. The Shortlist creates gorgeous, limited edition fashion exclusively for petites. In this episode, you’ll learn: People and resources mentioned in this episode: Do you want fashion business tips and […]
In episode 36, Janna Volmert of JM Couturière walks us through her journey in custom bridal and how the experience is special and significant for both her and her clients. JM Couturière is a bridal and formalwear design service offering custom gown design, re-design, and intense alterations. Utilizing couture and commercial techniques, JM Couturière can […]
In episode 35, Terri Stipanovich, founder and CEO of small-batch manufacturing factory The Collective Thread, shares how her background in the non-profit world and mission to empower women to earn a living wage led her to start The Collective Thread as a resource for emerging designers, training ground for industrial sewing, and a place for […]
In episode 33, KaLeena Thomas talks about what was missing in her career wardrobe, how entrepreneurship and community go hand in hand, and the meaning behind her brand J. Margaret Weaver. After more than a decade of struggling to find classic, high quality, and easy-to-care for professional work clothing and accessories, KaLeena Thomas decided to […]
I hope you can also take some time to reflect on this year and celebrate the wins both big and small. Here are some of the highlights that felt significant for my business this year (and I hope some of them have been or will be significant for your business as well!).
I don’t know about you, but for me 2021 was one of the busiest years yet. I’m reflecting on what filled my workdays in 2021. I’m celebrating the milestones, analyzing what worked and what didn’t, and pondering the lessons I learned. Join me for a two-part Alison Hoenes Design 2021 year in review.
