How Fitting® Podcast

Tired of clothes that don’t fit from a fashion industry that doesn’t care?

If you’ve set out to do better with your brand, How Fitting® is the podcast for you. Hear how relatable fashion design entrepreneurs fit their customer, lifestyle, and values, meet factories, and learn practical tips from experts so you can create a perfect fit in your fashion business.


Want to share how your brand fits your customer, lifestyle, and values on the How Fitting® podcast? I’d love to have you as a guest on an upcoming episode.


Wearing Clothes (and Running a Business) Out Loud with Julia Navarro of wear cOLor

How Fitting
How Fitting
Wearing Clothes (and Running a Business) Out Loud with Julia Navarro of wear cOLor
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In Episode 27, I talk with Julia Navarro of Wear Color about the life motto that inspired her brand and how she’s created a business that fits her creativity, strengths, and values. Starting in 2020 in the midst of the pandemic, wear cOLor is a clothing brand that allows for everyone to break the fashion […]

Inspiring Wanderlust for the Petite Romantic with Nics Asawasudsakorn of Lovanie

How Fitting
How Fitting
Inspiring Wanderlust for the Petite Romantic with Nics Asawasudsakorn of Lovanie
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In episode 26, Nics Asawasudsakorn shares about launching her petite-focused brand Lovanie and what inspired her to start a slow fashion brand inspired by wanderlust.  Nics is the founder of LOVANIE, a slow fashion brand for petite women. Lovanie pieces are designed to fit women 5’4″ and under and are made locally in Seattle from […]

Making Loved Clothes Last with Alexis Giger of Little Cliff

How Fitting
How Fitting
Making Loved Clothes Last with Alexis Giger of Little Cliff
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In episode 25, Alexis Giger talks about her career in fashion from design school, to working for fashion brands big and small, to starting her own mending business during the pandemic in order to make loved clothes last. Alexis Giger is a fashion designer and textile mender based in St. Louis, MO. She graduated in […]

Embracing Your Unique Heritage and Creativity with Bhavana Jain of BHAV

How Fitting
How Fitting
Embracing Your Unique Heritage and Creativity with Bhavana Jain of BHAV
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In episode 24, Bhavana Jain shares about her entrepreneurial journey and how she celebrates and shares her cultural heritage through her women’s fashion brand BHAV. Bhavana Jain is CEO and lead designer of BHAV. BHAV is a women’s contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South […]

Creating Reciprocal Relationships As A Vertically Integrated Brand with Rachel Faller of tonlé

How Fitting
How Fitting
Creating Reciprocal Relationships As A Vertically Integrated Brand with Rachel Faller of tonlé
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Episode 23 is an honest and insightful conversation with Rachel Faller, co-creator and Creative Director of tonlé, about changing the incentives of the traditional fashion system, zero-waste design, and building reciprocal relationships that are equitable for all involved. Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her […]

Constructing Fashion From Costumes To Coats with Elizabeth Williams of Coat Check Chicago

How Fitting
How Fitting
Constructing Fashion From Costumes To Coats with Elizabeth Williams of Coat Check Chicago
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In episode 22, I talk with Elizabeth Williams – founder, designer, and patternmaker behind the outerwear brand Coat Check Chicago. Elizabeth shares her journey from costume seamstress to New York fashion designer, to fashion professor and how the skills she gained through all these experiences now help her run her own brand. Elizabeth Williams resides […]

Versatile, Camera-Ready Clothing You Could Sleep In with Xi Chen of Sonderlier

How Fitting
How Fitting
Versatile, Camera-Ready Clothing You Could Sleep In with Xi Chen of Sonderlier
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In episode 21, Xi Chen, the founder and designer of Sonderlier, shares how she started her fashion brand on the idea that comfortable clothes should still be cute. She’s not alone in that belief as shown by the Kickstarter campaign for her first collection that reached 212% funding. Xi Chen is the Founder and Designer […]

Sustainable Style For Every Day with Ashley Klein of Akala

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How Fitting
Sustainable Style For Every Day with Ashley Klein of Akala
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Ashley Klein, the founder of sustainable brand Akala, joins me for episode 20 to talk about how and why she started her own brand after working in the fashion industry across varying roles from design to e-commerce. Ashley lives in Seattle with her husband, with baby on-the-way! Akala is currently her side hustle, as she […]

Giving Yourself Grace As A Fashion Business Owner with Bria Evans of 31|25 the Label

How Fitting
How Fitting
Giving Yourself Grace As A Fashion Business Owner with Bria Evans of 31|25 the Label
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Bria Evans, the owner and designer of 31|25 THE LABEL, joins me in episode 19 to share what she’s learned about running a fashion business, staying grounded in her purpose, and how she’s giving herself grace in the process. 31|25–THE LABEL is a Women’s clothing brand where all garments are made-to-order. Bria’s been designing since […]

Made-To-Order Classic Cocktail Dressing with Sheri Turnbow of Bespoke Southerly

How Fitting
How Fitting
Made-To-Order Classic Cocktail Dressing with Sheri Turnbow of Bespoke Southerly
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Sheri Turnbow, the entrepreneur behind Bespoke Southerly, joins me in episode 18 to talk about how she built the women’s made-to-order special occasion brand to provide women with the personalized experience, quality finishes, and investment pieces that they’ll want to wear to countless events. Sheri Turnbow is the Founder of Bespoke Southerly, a collection of […]